KraftHeinz (My Food & Family)
Newsletter-style campaigns delivering weekly meal inspiration and recipe ideas, with strategically integrated brand messaging to encourage product purchase.
SERVICES PROVIDED: Email copywriting, strategic content planning, creative concepting
PROJECT TYPES: Weekly menu planning, seasonal features, culinary inspiration & educational pieces, product marketing
Award Wins
2021 Horizon Interactive Award | Gold | Kraft My Food & Family Design System
2021 W3 Awards | Silver | Kraft My Food & Family
Strategic Content Planning
I worked closely with client contacts to develop monthly content plans for the My Food & Family platform, using strategic theming and seasonal opportunities to connect with our subscribers in a timely, meaningful way. Our entertaining and educational messages increased email engagement significantly, and our creative approach to content development was received positively by both client stakeholders and our target audience.