Comcast (Xfinity)
Strategic B2C email campaigns and one-off sends developed to support acquisition, upsell, and retention across key service offerings.
SERVICES PROVIDED: Email copywriting, creative concepting, strategic content planning
PROJECT TYPES: Customer lifecycle marketing, promotions, new product introductions, seasonal campaigns
Award Wins
2021 Horizon Interactive Award | Gold | Xfinity Flex Journey
2021 Horizon Interactive Award | Gold | 2020 Tokyo Olympics Xfinity Flex Engagement
2020 Horizon Interactive Award | Gold | Xfinity Free TV Week
2020 Horizon Interactive Award | Gold | Xfinity Watchathon
2020 MarCom Awards | Gold | Xfinity Watchathon
2020 W3 Awards | Silver | Xfinity Watchathon
2020 W3 Awards | Gold | Xfinity Flex Journey
Strategic Content Planning
Working closely with client contacts and our strategy team, I helped develop monthly content plans segmented by product type (X1 users, cable-only users, etc.) and tailored for each target group’s content preferences. With a wide variety of customer segments and new features & content added each week, the process was highly dynamic and involved complex versioning, with nuanced messaging and strategic content placements.